Serene Industries

At Serene industries our mission is to set a new and higher standard of quality, function and design for home and business heating that fully realises the modern ideal of an easy timesaving and environmentally aware lifestyle.

Who We Are

This is the very essence of Serene Living and our team’s commitment since 1979 in producing efficient and reliable heating and home products of superior quality. Every Serene product is engineered to last and can be depended on to deliver efficient warmth and comfort to your home or business for many years.

The experienced team behind Serene Industries Limited has since 1979 been a major supplier of heating and cooling products for some of the world’s best loved brands. When in 2012 long-time customer Skope Industries Limited decided to withdraw from the Heating and Towel Rail business, Serene Industries Limited purchased much of their heating stock and assets and introduced a fresh new brand: Serene Living.


Serene Industries Limited is the new leader in home heating product design and manufacture for today’s world. Uniquely, many of our products are designed in-house to best meet the needs of today’s lifestyle.

Through vigorous research and development that takes advantage of state-of-the-art production facilities, Serene develops some of the most sophisticated heating products available. Rigorous safety testing and Serene’s ten and five year warranties demonstrate our continued commitment to safe and reliable heating solutions. This combination of design, development and quality assurance has underpinned the current success of Serene Living and the brand’s continued growth around the world.

Serene Research & Development

Expertise begins with a complete understanding of what are our customers’ needs and finishes only with total customer satisfaction. Because we design and manufacture what we sell, we set our own quality standards – ones we can be proud of.

At Serene Industries, we strive for the highest standards in quality design and engineering. We design, develop and tool our own towel rails and most of the heaters in our range. From a new idea through to the finished product, these are uniquely our own products.


Because we have an investment in every stage of the product cycle, we take customer satisfaction very seriously. We want you to enjoy better products without compromise in performance or safety. We develop, tool and produce Serene Product’s in one of the world’s most modern manufacturing facilities.

The ultra-modern, state-of-the art production plant ships over 6 million unique products worldwide every year and boasts 80 assembly lines, 800 computer-controlled injection moulding machines and 5,000 staff. A key investment in design engineering and CNC tooling has led to over 40 patented technological innovations. This combination of leading technology and human ingenuity has enabled Serene Industries to be highly competitive in international markets. The investment is matched by a large and expert engineering and quality control infrastructure with extensive life-test facilities – reflecting Serene’s commitment to quality. We not only believe in our Serene products, we support and stand by them.

Serene Environmental Awareness

We live in a world that demands responsible use of energy, materials and minimum waste. Being a good corporate citizen of the world is part of our mission.

At Serene Industries we are committed to increased environmental awareness and protection by encouraging the more efficient use of energy and resources. We believe that efficient, environmentally friendly products contribute to the modern ideal of an easy, time-saving lifestyle through excellence in technology and design. Our products meet ISO 9001 quality standard and our towel rails are IPX6 (or higher) rated the highest liquid intrusion rating short of total immersion.

Meet Serene Staff

Feel free to get in touch, we will do our best to get back to you as fast as possible.
You can find our contact details in the contact page of the site.

Management Team

Christopher Woodward

Founder & Managing Director

Alexander Woodward

General Manager

Jamie Lennox

UK General Manager

Jeff Ong

Commercial Manager

Chris Ahearn

Sales Manager (NZ)

Charlotte Reid

Administration Manager

NZ Area Managers

Portrait of Chris Ahern

Chris Ahearn

National Sales Manager

Peter Duffin portrait

Peter Duffin

South Island Area Manager

Rachelle Stoddart

Lower North Island Area Manager

UK & Europe Area Managers

Portrait of Yvanka Jeffery

Yvanka Jeffery

Europe Sales Manager

NZ Support Staff

Charlotte Reid

Office Administration