We are delighted to announce that Serene has launched a consumer-focused advertising campaign in “NZ House & Garden” magazine over the next 12 months. This is in addition to the trade advertising we do with all customers in New Zealand and is part of our commitment to you that we will promote the Serene brand widely. This quality lifestyle magazine is the authority on interiors, homes and outdoor living in New Zealand. With its 56,000 copies + general distribution of which 26,000 are by subscription, this is the magazine that readers keep and refer to as a resource, long after each issue has gone off sale. Therefore, this offers a unique long-lasting window for Serene and our trade customers.
The program is a first for Serene and aimed to increase the visibility of the ‘Serene Living’ brand and consumer knowledge of our increasing product range. We will be promoting both new and specific products at times of increased seasonal interest. This substantial investment is primarily to support The Serene brand and our distributors nationwide as we continue the roll-out of an extensive range of innovative stylish, high quality and eco-friendly domestic and commercial home and outdoor living products.
Serene has committed to an initial ten insertions from October 2021 through to September 2022. The first two advertisements for October and November issues are featured above and we will advise the remaining products for the continuing insertions closer to the time. In order to add context and give the reader some idea of cost we will be including the price list RRP.